Press events were held on sight-seeing tour boats in the Toronto and Montreal harbours. Media enjoyed a guided river tour cruise where significant Parisian landmarks were staged by Bourjois Paris throughout the boat tour that one would experience on Le Bateau Mouche. Media were greeted at the harbour docks by a mime, fed a Parisian style breakfast and were introduced to the Bourjois Paris collection while on the board the boat taking in scenic views of Toronto and Montreal from the water.
Client Work
