Bourjois Paris

Bourjois Paris Press

Elle Canada

Bourjois Paris, one of France’s most treasured makeup brands with joie de vivre. Re-launched in September 2009. Canadian press couldn’t get enough of the iconic little rounds pots of blush, its fun brand assortment and the Volumizer Mascara which won the prestigious Elle Beauty Grand Prix Award in 2012 in the “Save” Category.

Volumizer Mascara winning in the “Save” Category Elle Beauty Grand Prix Awards

Bourjois Paris Spring Beauty Launch

Paris Sucre Collection

Beauty and lifestyle media celebrated the arrival of spring courtesy of the Bourjois Paris Sucre Collection with sweet indulgences at Candi Bar, including informal modeling showcasing the Bourjois Paris Sucre beauty collection and received a complimentary nail polish change and Bourjois Paris makeup touch up’s.

Bourjois Paris Canadian Press Launch

Press events were held on sight-seeing tour boats in the Toronto and Montreal harbours.  Media enjoyed a guided river tour cruise where significant Parisian landmarks were staged by Bourjois Paris throughout the boat tour that one would experience on Le Bateau Mouche.  Media were greeted at the harbour docks by a mime, fed a Parisian style breakfast and were introduced to the Bourjois Paris collection while on the board the boat taking in scenic views of Toronto and Montreal from the water.