Services
PK Communications expertly handles cross-platform beauty, fashion and lifestyle media relationships in Canada so clients are seen and heard. This is beneficial to understanding how to curate an effective communications pr strategy incorporating a menus of services offered including: Media Relations, Influencer Relations, Creative Services, Product Launches, Event Management, Media Training and Evaluation & Measurement.
media relations
The media can be the most effective way to reach customers. An effective multi-platform media relations campaign can help leverage a brand’s positioning in a highly competitive market, cut through the clutter and have it “top of mind” in the eyes of the media. As a result, brand image awareness is increased and consistent messaging is covered in media coverage.
INFLUENCER MARKETING
PK Communications has the knowledge and relationships to help implement key brand messaging campaign moments on social channels. Consistent content helps build long-term relationships and delivers meaningful engagement. Influencer marketing is an effective and powerful way to reach the desired target audience, help build and maintain brand awareness on social platforms.
CREATIVE SERVICES
Whether it’s putting together an effective news release, promotional materials or creative content to share on social media, PK Communications will help curate key messages to reach targeted media at the right time. Conveying a concise, clear and meaningful communications piece through written press materials, media kits, e-blast, electronic newsletters, photographic images, video production, French translation and creative invitations, PK Communications has the resources to produce customized content for clients.
PRODUCT LAUNCHES
PK Communications will help orchestrate all the creative and logistical details required to produce a success 360* integrated product launch event attracting key, targeted media and right influencers, resulting in heightened brand awareness through print and digital outlets.
EVENT MANAGEMENT
PK Communications creates compelling events and follows through on flawless execution of those events details for clients at any level, whether it be in-person or virtual.
EVALUATION & MEASUREMENT
Deliverable results, means seeing a return on investment. PK Communications will evaluate the press results from a public relations program and demonstrate a measurable results report for clients, upon request.
MEDIA TRAINING
Part of any communications strategy is to have a trained, well-informed spokesperson readily available to engage with the media when required. PK Communications works with well-respected and results oriented media trainers to help effectively communicate key goals for the client.
