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The Future is Bright!
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A celebration of Canadian Green Beauty at the Mindful Green Beauty Pop Up
A well-curated beauty press preview and open-to-the public for shopping, showcasing high calibre Canadian green beauty brands all under one pop-up in a centrally located destination in Toronto.
Graydon Skincare presented an exclusive green beauty opportunity to highlight Canada’s strong position as a leader in the green beauty community and provided media direct access to brand owners being showcased.
Globe and Mail
Beauty’s New Bounty – The industry is amping up its embrace of idiosyncratic ingredients.
Made of the Mist-Facial Mists
Fashion Magazine Online
Under-the-Radar Canadian Beauty Brands You Need To Know
Best Health Online
10 Incredible Skincare Ingredients from Around the World
AN Exclusive Evening with Renowned Beauty and Lifestyle Blogger/ Author Estée Lalonde
Dr Roebuck’s provided on-site hand massages to Elle Canada VIP attendees introducing them to the natural skincare line from Australia.
Always On Liquid Lipstick in BAWSE
Canadian Press Launch Event
Smashbox Cosmetics partnered with YouTube Superstar Lilly Singh to launch Always On Liquid Lipstick in BAWSE. Press attended an intimate luncheon setting hosted at hip restaurant Fring’s owned by Drake. Guests got up close and personal with Lilly Singh, took fun selfies in the photo booth, ate amazing dishes prepared by celebrity chef Susur Lee and helped celebrate her signature lipstick shade.
The Marilyn Denis Show
Chantel Guertin Beauty Expert speaks about prepping your beauty routine for fun in the sun and this also includes studio audience give-a-way of Sun Bum Sea Spray.
CTV Morning Live Calgary
Karen Malcolm Pye Beauty Expert will talk about getting beach beauty ready for summer, highlighting Sum Bum Original Sun Screen and new Sun Bum Beach Formula Hair Line.
Blogger Stress Challenge Event
skyn ICELAND® the only skincare line designed to treat the effects of stress on the skin invited media to an outdoor patio setting luncheon to partake in the skyn ICELAND “stress test” challenge. Bloggers learned about fall launches and met skyn ICELAND’s National Trainer from New York who was on hand to answer all the skincare questions to help reduce stress levels.
Celebrating All Things Truly Canadian with the Ultimate Beauty Collaboration
It was a first for Smashbox to create an exclusive lipstick with a Canadian media partner and packaging designed by Canadian-born illustrator Donald Robertson. A 360 program was created for Smashbox and PK Communications worked closely with all parties to promote this unique lipstick shade through the media, retailer partner and celebrating with an intimate dinner to mark the festive occasion.
Smashbox created a photo studio environment for the public offering beauty makeovers and brand founder conducted media interviews to celebrate the Hollywood vibe in the heart of Toronto.
Bourjois Paris, one of France’s most treasured makeup brands with joie de vivre. Re-launched in September 2009. Canadian press couldn’t get enough of the iconic little rounds pots of blush, its fun brand assortment and the Volumizer Mascara which won the prestigious Elle Beauty Grand Prix Award in 2012 in the “Save” Category.
Volumizer Mascara winning in the “Save” Category Elle Beauty Grand Prix Awards
Paris Sucre Collection
Beauty and lifestyle media celebrated the arrival of spring courtesy of the Bourjois Paris Sucre Collection with sweet indulgences at Candi Bar, including informal modeling showcasing the Bourjois Paris Sucre beauty collection and received a complimentary nail polish change and Bourjois Paris makeup touch up’s.
Press events were held on sight-seeing tour boats in the Toronto and Montreal harbours. Media enjoyed a guided river tour cruise where significant Parisian landmarks were staged by Bourjois Paris throughout the boat tour that one would experience on Le Bateau Mouche. Media were greeted at the harbour docks by a mime, fed a Parisian style breakfast and were introduced to the Bourjois Paris collection while on the board the boat taking in scenic views of Toronto and Montreal from the water.