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Michel Germain Sexual Press - West of the City

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West of the City

Shopaholic Guys Fragrance

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Graydon Skincare - Mindful Green Beauty Pop Up

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A celebration of Canadian Green Beauty at the Mindful Green Beauty Pop Up

A well-curated beauty press preview and open-to-the public for shopping, showcasing high calibre Canadian green beauty brands all under one pop-up in a centrally located destination in Toronto.

Graydon Skincare presented an exclusive green beauty opportunity to highlight Canada’s strong position as a leader in the green beauty community and provided media direct access to brand owners being showcased. 

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Smashbox X Lilly Singh

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Always On Liquid Lipstick in BAWSE
Canadian Press Launch Event

Smashbox Cosmetics partnered with YouTube Superstar Lilly Singh to launch Always On Liquid Lipstick in BAWSE.   Press attended an intimate luncheon setting hosted at hip restaurant Fring’s owned by Drake.  Guests got up close and personal with Lilly Singh, took fun selfies in the photo booth, ate amazing dishes prepared by celebrity chef Susur Lee and helped celebrate her signature lipstick shade.

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Sun Bum Summer Beauty Tips

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The Marilyn Denis Show

Chantel Guertin Beauty Expert speaks about prepping your beauty routine for fun in the sun and this also includes studio audience give-a-way of Sun Bum Sea Spray.

CTV Morning Live Calgary

Karen Malcolm Pye Beauty Expert will talk about getting beach beauty ready for summer, highlighting Sum Bum Original Sun Screen and new Sun Bum Beach Formula Hair Line.

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Skyn ICELAND

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Blogger Stress Challenge Event

skyn ICELAND® the only skincare line designed to treat the effects of stress on the skin invited media to an outdoor patio setting luncheon to partake in the skyn ICELAND “stress test” challenge. Bloggers learned about fall launches and met skyn ICELAND’s National Trainer from New York who was on hand to answer all the skincare questions to help reduce stress levels.

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Smashbox X Donald Robertson

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Celebrating All Things Truly Canadian with the Ultimate Beauty Collaboration

It was a first for Smashbox to create an exclusive lipstick with a Canadian media partner and packaging designed by Canadian-born illustrator Donald Robertson. A 360 program was created for Smashbox and PK Communications worked closely with all parties to promote this unique lipstick shade through the media, retailer partner and celebrating with an intimate dinner to mark the festive occasion.