Client Work
A well-curated beauty press preview and open-to-the public for shopping, showcasing high calibre Canadian green beauty brands all under one pop-up in a centrally located destination in Toronto.
Graydon Skincare presented an exclusive green beauty opportunity to highlight Canada’s strong position as a leader in the green beauty community and provided media direct access to brand owners being showcased.
Smashbox Cosmetics partnered with YouTube Superstar Lilly Singh to launch Always On Liquid Lipstick in BAWSE. Press attended an intimate luncheon setting hosted at hip restaurant Fring’s owned by Drake. Guests got up close and personal with Lilly Singh, took fun selfies in the photo booth, ate amazing dishes prepared by celebrity chef Susur Lee and helped celebrate her signature lipstick shade.
It was a first for Smashbox to create an exclusive lipstick with a Canadian media partner and packaging designed by Canadian-born illustrator Donald Robertson. A 360 program was created for Smashbox and PK Communications worked closely with all parties to promote this unique lipstick shade through the media, retailer partner and celebrating with an intimate dinner to mark the festive occasion.
Marilyn Denis on CTV created a special “11th” Days of Giveaways featuring Marilyn’s Favourite Things. Surprise holiday give-a-ways for everyone in the studio audience from fashion, beauty, food, music, and spirits were revealed. Well-known actor Dan Aykroyd and founder of Crystal Head Vodka, made a surprise, special guest appearance. He mixed up signature Crystal Head Vodka cocktails for Marilyn Denis and Peter Papapetrou. Give-a-way included deluxe Crystal Head Vodka Martini Glass Set & Experience Set.
Dan Aykroyd was among a group of Canada’s best-loved talent as he walked the red carpet at The Shangri-La Hotel in Toronto at HELLO! Canada’s ‘Most Beautiful’ Gala. He was there not only to support Canadian talent, but also to provide a sneak peak of Crystal Head Vodka’s new 3L bottle.
Attendees enjoyed a glamorous evening full of delicious Crystal Head cocktails, as CHV was the official spirits sponsor.
Beauty and lifestyle media celebrated the arrival of spring courtesy of the Bourjois Paris Sucre Collection with sweet indulgences at Candi Bar, including informal modeling showcasing the Bourjois Paris Sucre beauty collection and received a complimentary nail polish change and Bourjois Paris makeup touch up’s.
A media relations campaign was created to launch the new Cutler and Gross eyewear boutique which was the perfect backdrop to showcase the array of eyewear styles and designs available at its first North American retail location.
Press events were held on sight-seeing tour boats in the Toronto and Montreal harbours. Media enjoyed a guided river tour cruise where significant Parisian landmarks were staged by Bourjois Paris throughout the boat tour that one would experience on Le Bateau Mouche. Media were greeted at the harbour docks by a mime, fed a Parisian style breakfast and were introduced to the Bourjois Paris collection while on the board the boat taking in scenic views of Toronto and Montreal from the water.
