Beauty

Graydon Skincare - Mindful Green Beauty Pop Up

A celebration of Canadian Green Beauty at the Mindful Green Beauty Pop Up

A well-curated beauty press preview and open-to-the public for shopping, showcasing high calibre Canadian green beauty brands all under one pop-up in a centrally located destination in Toronto.

Graydon Skincare presented an exclusive green beauty opportunity to highlight Canada’s strong position as a leader in the green beauty community and provided media direct access to brand owners being showcased. 


Smashbox X Lilly Singh

Always On Liquid Lipstick in BAWSE
Canadian Press Launch Event

Smashbox Cosmetics partnered with YouTube Superstar Lilly Singh to launch Always On Liquid Lipstick in BAWSE.   Press attended an intimate luncheon setting hosted at hip restaurant Fring’s owned by Drake.  Guests got up close and personal with Lilly Singh, took fun selfies in the photo booth, ate amazing dishes prepared by celebrity chef Susur Lee and helped celebrate her signature lipstick shade.