Smashbox X Lilly Singh

Always On Liquid Lipstick in BAWSE
Canadian Press Launch Event

Smashbox Cosmetics partnered with YouTube Superstar Lilly Singh to launch Always On Liquid Lipstick in BAWSE.   Press attended an intimate luncheon setting hosted at hip restaurant Fring’s owned by Drake.  Guests got up close and personal with Lilly Singh, took fun selfies in the photo booth, ate amazing dishes prepared by celebrity chef Susur Lee and helped celebrate her signature lipstick shade.

Smashbox X Donald Robertson

Celebrating All Things Truly Canadian with the Ultimate Beauty Collaboration

It was a first for Smashbox to create an exclusive lipstick with a Canadian media partner and packaging designed by Canadian-born illustrator Donald Robertson. A 360 program was created for Smashbox and PK Communications worked closely with all parties to promote this unique lipstick shade through the media, retailer partner and celebrating with an intimate dinner to mark the festive occasion.

---

Smashbox X Toronto’s Annual Film Festival

Smashbox created a photo studio environment for the public offering beauty makeovers and brand founder conducted media interviews to celebrate the Hollywood vibe in the heart of Toronto.