PK Communications expertly handles cross-platform beauty, fashion and lifestyle media relationships in Canada so clients are seen and heard. This is beneficial to understanding how to curate an effective communications pr strategy incorporating a menus of services offered including: Media Relations, Social Media, Creative Services, Product Launches, Event Management, Evaluation Measurement, Product Training and Sales Conferences.
The media can be the most effective way to reach customers. An effective multi-platform media relations campaign can help leverage a brand’s positioning in a highly competitive market, cut through the clutter and have it “top of mind” in the eyes of the media. As a result, brand image awareness is increased and consistent media coverage is achieved.
Whether it’s putting together an effective news release, promotional materials or creative content to share on social media, PK Communications will help curate key messages to reach targeted media at the right time. Conveying a concise, clear and meaningful communications piece through written press materials, media kits, e-blast, electronic newsletters, photographic images, video production, French translation and creative invitations, PK Communications has the resources to produce customized content for clients.
PK Communications will help orchestrate all the creative and logistical details required to produce a success 360* integrated product launch event attracting key, targeted media and right influencers, resulting in heightened brand awareness through print and digital outlets.
PK Communications creatives compelling events and follows through on flawless execution of those events for the clients at any level.
Evaluation & Measurement
Deliverable results, means seeing a return on investment. PK Communications will evaluate the press results from a public relations program and demonstrate a measurable results report for clients, upon request.
Part of any communications strategy is to have a trained, well-informed spokesperson readily available to engage with the media. PK Communications works with well-respected and results oriented media trainers to help effectively communicate key goals for the client.
Based on years of coordinating North American Sales conferences for previous employers, from sourcing the location, providing the audio visual needs, video production, creating the agenda, bringing in guest speakers and coordinating team building initiative events, PK Communications will help bring the company’s existing and future brand vision to a captive audience, in an appropriate and complimentary setting.