Cutler and Gross Eyewear
Launch of first flagship eyewear store in North America
A media relations campaign was created to launch the new Cutler and Gross eyewear boutique which was the perfect backdrop to showcase the array of eyewear styles and designs available at its first North American retail location.
Dsquared Fragrances
Men’s Fashion Magazine exclusive feature on the launch of Potion for Men by Dsquared
Bourjois Paris Canadian Press Launch
Press events were held on sight-seeing tour boats in the Toronto and Montreal harbours. Media enjoyed a guided river tour cruise where significant Parisian landmarks were staged by Bourjois Paris throughout the boat tour that one would experience on Le Bateau Mouche. Media were greeted at the harbour docks by a mime, fed a Parisian style breakfast and were introduced to the Bourjois Paris collection while on the board the boat taking in scenic views of Toronto and Montreal from the water.
Mac and Jac Eyewear Press
Vancouver Sun
Made In the Shade
