Throughout her career, Pamela has created innovative and compelling public relations initiatives for beauty press launches and designer/celebrity personal appearances in North America while working in-house at Brandselite International and Riviera Concepts Inc. These efforts resulted in heightened fragrance and beauty brand awareness for designers such as Nina Ricci, Alfred Sung, Bob Mackie, Nicole Miller, Lulu Guinness, Nanette Lepore and Cynthia Rowley.
During her time working in-house on events and public relations at well-known Canadian retailer The Hudson’s Bay Company, Pamela had the unique opportunity to execute numerous successful beauty launches and international personal appearances for brands including: Chanel, Oscar de La Renta, Lancôme, and Estée Lauder, to name a few. While at another well-known Canadian retailer, Club Monaco, Pamela was involved in the Bloor Street flagship store-opening and developing engaging national customer events at store-level.
Recent work, part of PK Communications public relations portfolio includes: Graydon Skincare, Infusium23, Pert, Dr Roebuck’s, Smashbox Cosmetics, Sun Bum, skyn ICELAND, Crystal Head Vodka, Quadrant Cosmetics Canadian distributor for luxury beauty brands which included at the time: Smashbox Cosmetics, Freeze 24/7, CK Calvin Klein Beauty, By Terry, Bourjois Paris, Cosmedicine, Know Cosmetics and fragrance brands Hugo Boss, Lacoste, Dolce & Gabbana, Gucci, Oscar de la Renta, Betsey Johnson, DSquared, Bluemarine Parfums, and Zirh; OSiS Schwarzkopf Professional Hair Styling Collection; Cutler and Gross Eyewear, Suntech Optics, Canadian eyewear licensee for Mac & Jac and Kensie fashion brands and CBCShops.ca.
PK Communications’ strength lies in the strong relationships built with local and national media throughout the years, including, beauty, fashion, lifestyle, retail and trade. These strong media relationships have provided successful editorial deliverables for clients who have gained quality media exposure.