Throughout her career, Pamela has created innovative and compelling public relations initiatives for product press launch events and designer personal appearances in North America for beauty suppliers including Brandselite International and Riviera Concepts Inc. These efforts resulted in heightened designer brand awareness for Nina Ricci, Alfred Sung, Bob Mackie, Nicole Miller, Lulu Guinness, Nanette Lepore and Cynthia Rowley.
Retail experience includes in-house special events and public relations for the Bay where Pamela worked on numerous successful beauty launches and international personal appearances for brands including Chanel, Oscar de la Renta, Lancôme and Estée Lauder, to name a few. During her time at Club Monaco, Pamela had the opportunity to work on the Bloor Street flagship store-opening as well as develop customer driven events that were executed nationally at store-level.
Recent work, part of the PK Communications public relations portfolio, includes Quadrant Cosmetics Corp., Canadian distributor for luxury beauty brands including Smashbox Cosmetics and Bourjois Paris; U.K. based Cutler and Gross Eyewear's first boutique opening in North America; Suntech Optics, Canadian eyewear company representing Mac & Jac and Kensie eyewear and Infokus readers. Other beauty work includes ck Calvin Klein beauty and OSiS Schwarzkopf Professional Hair Styling Collection.